What is the best way to educate your customers? Producing costly pamphlets and brochures? Not anymore. It’s time to consider Twitter. The micro-blogging giant can do wonders for your business and if used correctly, can produce the same – if not better – results as traditional marketing.
Where do I find the time?
Sure you are strapped for time – aren’t we all? But by not finding time to integrate Twitter into your overall marketing plan, you are missing out on valuable opportunities to monitor conversations about your brand 24/7/365. Twitter can also act as a resource. Looking for industry news, quick tips or advice? Consult your network. Someone is guaranteed to be speaking to your needs and interests.
And today, it’s easier to use than ever. Software applications have grown right along with the service – you can easily install applications on your desktop or smartphone that allow for quick, easy and customized sharing. Many allow you to pre-schedule Tweets weeks and months in advance.
What should I be sharing?
You run a successful business – whether you realize it or not, you have plenty of knowledge and wisdom to share. Consider commenting – thoughtfully – on trending topics. But if you truly do hit a brick wall, run a page from the playbook of Morgan Johnston, manager of communications at JetBlue:
“When JetBlue faced dead air after pushing out new route announcements, Johnston started wondering what people wanted from the account. So he asked. The responses surprised him. “People said simply, ‘This is what we want. We want to see you asking.'” He adds that people even went as far as to say that they wanted the company to see them as a resource for helping JetBlue deliver a better product.”
With the right amount of savvy, this success can be true for your business, too.
How do I build a connection?
Strong connections with your audience are built by providing useful information that speaks to their needs and interests. Along the way, be sure to sprinkle just the right amount of self-promotion. It’s up to you to find the right balance. A word of advice: never underestimate your audience – they will be able to smell a fake a mile away. Consider personalizing your relationship by sharing photos that highlight a day-in-the-life at headquarters. Not only does this put a face to your brand, it increases the likelihood of turning curiosity into a sale!
Twitter is likely the tool you are looking for. What are you waiting for? Start Tweeting your life way!
About the author
Alex Pitocchelli is an emerging communications professional currently studying at Salem State University. Alex’s background is in sports and consumer PR, marketing and social media. His areas of interest include branding, crisis management and consumer growth. Alex is also an avid fan of lacrosse. You can follow him on Twitter @Pitocchelli