The clothing industry is one of many moving parts. For every high profile designer, there are thousands of photographers, marketing professionals and independent designers who quietly do their part to keep our community vibrant and relevant. These individuals deserve their recognition.
In an effort to make sure that happens, each month you will be hearing from these unsung heroes who keep it real each and every day.
This month’s spotlight lands on another local self-starter and clothing brand owner, Lori Kirk of Cavata Clothing Co. Lori gives me a run down of what she has cookin’ in the world of CAVATA:
Name, rank and why we should care?
Lori Kirk, founder and co-owner of CAVATA
What are you working on right now? What future plans are in the works? Plug your shit!
We are currently working on a zip-up outterwear piece that will include lots of custom special touches like hand sewn hem tags and a logo-inspired pull for the zipper. You may also see a few accessories hit the store this winter. And as always, we continue to feature talented artists, musicians and performers via our arts & entertainment blog
Who or what has been the biggest influence on your work?
CAVATA is a music and art-inspired apparel brand and everything we release, write about or promote is influenced by the arts. We can get an idea for a design from a song, painting, a movie…creativity and expression are all around us, we just need to tap into it.
What is the hardest lesson you have ever had to learn?
The hardest lesson I’ve had to learn is that everyone makes mistakes starting out. The difference between those who succeed and those who give up is the ability to learn from those mistakes. I wouldn’t change anything that I’ve done with this company because even my poor decisions taught me valuable lessons you have to experience firsthand.
Last book read, movie watched, record listened to?
The last movie I watched was a documentary about Graffiti culture called “Bomb It.” I listen to a million songs a day but the last song that was just on Pandora was Flyleaf’s “Chasm.”
Fill in the blank: “I wouldn’t be where I am today without _____”
My friends and family. This may sound cliche but having a strong foundation of friends and family has helped me bring CAVATA to a point I never knew was possible.
Never give up. You will make mistakes & things won’t always go your way but if your heart is into what you’re doing you can do no wrong. To get something you’ve never had to have to do something you’ve never done.
Don’t forget to check out the Regan Smith Clarke X CAVATA Collaboration