The clothing industry is one of many moving parts. For every high profile designer, there are thousands of photographers, marketing professionals and independent designers who quietly do their part to keep our community vibrant and relevant. These individuals deserve their recognition.
In an effort to make sure that happens, each month you will be hearing from these unsung heroes who keep it real each and every day.
For the second installment, local self-starter/hustler Cassandra Santos of The Outlet magazine gives us the 411 on what she and the rest of The Outlet team are working on:
Name, rank and why we should care?
Cassandra Santos, Editor, The Outlet magazine
The Outlet magazine is a print/online magazine that reports on the latest trends relating to youthful, modern lifestyles. The magazine also showcases the best in high fashion, music, art and culture at large.
What are you working on right now? What future plans are in the works? Plug your shit!
My main concern is maintaining a site that on a daily basis provides readers with quality posts. Our goal is to expose our readership to quality entertainment, fashion, art, culture and social commentary. We also want the site to provide up-and-coming brands, artists and designers an outlet for their goods. We’re working on the first quarterly print issue of the magazine (due out Spring of 2011) Leading up to that, The Outlet, in conjunction with Boston brands, artists and musicians, will be hosting an event celebrating the relaunch of the magazine/site. There will be some great collaborations lined up for this event.
Who or what has been the biggest influence on your work?
My biggest influence is actually a mash-up of factors. I’ve always been interested and invested in the power of words – I was a communication major in college, with a concentration in journalism. That partially explains how I got into the business of starting The Outlet. I have a deep appreciation for art in whatever form it my take. About two years ago I realized there was a void in Boston culture. There was no modern, youthful, cultural magazine in circulation or online. As a journalism, media, and fashion enthusiast, I’m undeniably influenced by the big names in the respective fields. But more than anything else, I was influenced by the abstract idea that I could (and wanted) to provide Boston with a publication catering to a demographic of discerning readers.
What is the hardest lesson you have ever had to learn?
In October 2009, we developed the concept of The Outlet. We had photo shoots, conducted interviews, premiered the magazine/site and had a launch party – all within two months. In retrospect, it was too rushed. Fortunately, I realized that the project was a sinking ship due to our short-sighted planning. I knew the print and editorial world is definitely fast-paced and in the world of business you’re always on the move. However, I learned it’s impossible to keep up and maintain a great product if your foundation isn’t solid. It was a humbling experience, but it happened for the better and I’m proud to say that the relaunch of The Outlet is reflective of lessons learned.
Last book read, movie watched, record listened to?
Book: “The Road”, by Cormac McCarthy
Movie: “The Other Guys”
Record: ‘The Odd Couple’ – Gnarls Barkley. I had that CD spinning all morning.
Fill in the blank: “I wouldn’t be where I am today without _____”
My parents and the Internet – in that order, lol.
I’m happy to do what I love; it doesn’t feel like work.